KiwiLink - Online Branding & Identity Design
At KiwiLink we will work closely with you to form (or revise) an online identity, to bring out the value of your business to ensure that your online brand will best represented to the customer
There is a terrible misconception that branding is just about the creative side of business. About the logo. The advertising. The copy. The "look and feel." It is, but that isn't nearly the full extent of it.
Branding is, in a nutshell, the entire user experience - the "relationship" between the company and the customer, how a company makes a customer feel. This applies to all companies, great and small. In both online and offline branding, it's about:
- How the customer is treated at the door (home page)
- what the packaging looks like and how it's positioned on a shelf (Web site)
- how the cashier treats the customer (navigation, online support, online orders)
- how the company handles complaints (returns, ease of contact)
- how a company positions itself as "trustful" and "credible" (a combination of the above, media treatment, etc.)
We can also help you with your identity design, such as the logo, typography, letterheads, packaging and your business cards.
There's a lot more we can talk about so either email us at info@kiwilink.co.nz or call us on 09 920 0222.